The market for mobile phones and tablets
has been booming in India, and has emerged as one of the
fastest-growing and revenue-intensive segment in the consumer
electronics space. While companies like Samsung and Apple and homegrown
brands such as Micromax and Karbonn dominate the segment, Japan's Sony
is also making an aggressive pitch in this category as the company
re-orients its mobile business under the 'Xperia' range to make it one
of its biggest revenue streams, even ahead of Bravia television
division. Kenichiro Hibi,
MD of Sony in India, speaks to TOI about the company's future plans on a
day it launched its flagship mobile phone, Xperia Z1, priced at Rs
44,990. Excerpts:
You launch Z1 within days of unveiling it at IFA, Berlin. What makes you confident about the brand, considering that it competes with heavyweights like Samsung S4 and Apple's iPhone?
It is a fact that we have formidable rivals, but the market for mobile phones is also huge. While Apple and Samsung are there in the market, the momentum has been changing. Earlier, we were seen as a mid-tier brand but now we are seen as a premium offering, especially as many features on our phones are unique like their picture and sound quality. We have premium recognition in the market.
www.timesofindia.com
You launch Z1 within days of unveiling it at IFA, Berlin. What makes you confident about the brand, considering that it competes with heavyweights like Samsung S4 and Apple's iPhone?
It is a fact that we have formidable rivals, but the market for mobile phones is also huge. While Apple and Samsung are there in the market, the momentum has been changing. Earlier, we were seen as a mid-tier brand but now we are seen as a premium offering, especially as many features on our phones are unique like their picture and sound quality. We have premium recognition in the market.
www.timesofindia.com
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